Three Pillars of Wiki-Ethics

The Law

1 Wikipedia's Terms of Use require that you avoid deception by disclosing any financial connection you have to the topic before contributing to a Wikipedia page. This is in-line with FTC covert marketing regulations, which prohibit acting as though you are another crowd-sourced member of the public online. 


2Wikipedia's Conflict of Interest Guideline requires that you request corrections, propose content, and collaborate with the site's editors, rather than directly edit the page. This is in-line with how you would treat any other independent, autonomous website. In a nutshell, leave important content decisions to the site's editors.


3Wikipedia's Arbitration Committee (Wikipedia's Supreme Court) said marketing professionals are expected to comply with the spirit, as well as the letter, of Wikipedia's rules. This means avoiding advocacy, bias, or omissions. Make a good-faith effort to make the same contributions you would make if you had no connection to the topic.

How to Tell

Here's a shortcut to finding white-hat wiki firms. Use Wikipedia's list of firms it hasn't blocked. Firms listed under "Never Blocked" meet two basic requirements. First, Wikipedia knows they exist. Second, Wikipedia hasn't blocked them. Certainly, you should only hire a firm that meets those two criteria.

Have you noticed something? The full list on that page goes on for miles, but the "Never Blocked" section is just a paragraph. For various reasons, almost all Wikipedia firms are black-hat. Many firms falsely advertise they are ethical without disclosing they are banned from Wikipedia for using deceptive practices. Luckily, an army of Wikipedians have sorted them for you.


New/Deleted Page

Complete our worksheet for a free assessment as to whether your topic is famous enough to qualify for a Wikipedia page.

Pre-Existing Pages

Schedule an initial consultation to discuss how the site's rules/norms apply to the page and the changes you're looking for.